Four years ago in February 2009 we launched CloudMade’s developer program. Fast forward to February 2013 and we’re launching the platform that kickstarts the next four years for CloudMade and our customers. What’s happened in the last four years and what do the next four have in store for CloudMade and the thousands of developers, OEMs and enterprises that build on our platform?
The First Four Years
Four years ago we set out to build a platform that would let developers of all types all around the world build exciting location aware apps, websites and experiences. We focused on three areas to make a difference in:
1. Create Something Different
We created the Style Editor – the first tool of its kind to let developers create beautiful custom map styles. We innovated ontop of, and improved, open source tools like Mapnik to create a unique tool chain. For the first time, developers and designers could come to a website and use a point and click interface to create a custom map style. When they were done, the style they had created was instantly available through an HTTP API that could be accessed from any platform. Since we launched the Style Editor over 15,000 map styles have been created and we’ve served up billions of custom map tiles. Developers like Red Robot Labs have created experiences in which the map seamlessly blends with the game design. Transport Agencies like Transport for London have created finessed styles that help their users navigate with ease. Map visualization pioneers like Movity (since acquired by Trulia) created styles that let their data take prominence. Whatever the use case, the Style Editor provided a way for thousands of developers to express themselves through their websites and apps.
2. Build for Developers
Most of you reading this are developers. You’re one of the most sought after players in the mobile ecosystem today. Google, Apple, Facebook court you and spend millions of dollars to get you to build apps on their platforms. Over the years we’ve invested in CloudMade’s developer program and now over 25,000 developers on web and mobile build projects and businesses on our platform. That investment is set to continue.
3. The Best Maps
In 2009 OpenStreetMap was the source of map data for CloudMade. OSM and the incredible community of volunteers around the world who spend their free time building a free map of the world has become the inevitable de-facto choice for mapping. Apple, Twitter, Foursquare and countless other business rely on OSM to deliver the best maps in the world.
Over the last four years there’s been an explosion of accessible, exciting geo-data and a large focus of the new CloudMade platform we’re launching today is accessing, organizing and making sense of the huge amount of map data out there today.
This post talks about how we’re building out the original CloudMade APIs for Map Tiles, Routing, Geocoding – making them faster, keeping them rock solid stable, making them cheaper and passing on the savings to you.
Starting The Next Four Years
As we listened to our customers and looked at the market over the years after we launched CloudMade, we noticed some key trends that shaped the platform we’re launching today:
1. An explosion of geo content and the tools to create it
The kind of crowd sourcing that OpenStreetMap pioneered combined with the explosion of smartphones and cheap data plans has lead to an explosion of geo content. From Yelp to Foursquare to Facebook Places to Food Spotting to real time traffic to weather to movie times and restaurant reservations. Where 4 years ago there was only OpenStreetMap and a smattering of other pioneers, now we’re flooded with content. Now the problems aren’t “where do I find a map” they’re “how do I make sense of it all?”, “how do know this place is the same across all of these different sources?”, “how do I manage this much data?”, “how do I analyze this much data?”, “how do I route across this much data?”, “how do I manage to access so many different APIs?”, “how do I give my user the results they’re looking for”. We are certain that there is going to be more and more geodata being created over the next few years. We have little idea what kind of new geo content is going to emerge over the next 4 years. The platform we’re building on is designed for this.
2. Pervasive location. Intermittent internet.
To add to the complication, our customers from large OEMs to independent developers told us that whilst geo-location (the raw latitude and longitude of the device) was pervasive, available through all major mobile OSs, increasingly available to web apps and available to OEMs through low cost GPS or WiFi positioning, access to the internet was far from pervasive. App developers told us about the inevitable network lags whilst accessing services over mobile networks. OEMs told us about new categories of devices they planned that would be intermittently connected to the internet through WiFi or Bluetooth. Tablets, on-dash GPS navigators, in-dash automotive systems, watches and other wearables all share this dilemma – pervasive location but intermittent internet.
3. Apps, Apps, Apps
The app phenomena has deeply impacted us and our customers. For developers it created a market place and a business model that let their businesses grow and thrive. For OEMs, apps have not only driven the smartphone explosion, they’ve elevated consumers’ expectations when it comes to the quality and content of the user experience. GPS navigators that used to be about getting from A-B find it hard to compete with Google Maps. Your TV is not just a screen for the cable companies, its an interface through which you interact with the world. Consumers are demanding the kind of slick experiences that iOS and Android developers craft across all of their devices and screens – from their car to their home and their office.
4. More Devices. Not Less.
Convergence is all very well. Sure, I don’t have a camera in my pocket any more. Now I have a Nike Fuel Band on my wrist, a Kindle Fire in my jacket, an iPad Mini in my bag. There are more connected devices distributed more evenly throughout the the world than ever before. This poses a problem for developers and experience creators who must now master the art of creating apps that span multiple devices with many different use cases, use modes, screen sizes and platforms. Cisco estimates that there will be more connected devices than people in the world by 2017. How is your app, your business going to capitalize on this reality?
Three New Products from CloudMade
To address these major trends in our industry, today we’re launching a new range of products: the “Mapsafe” family and the “Hybrid” family and a new range of CloudMade SDKs, starting with Android. Each of these new products has been built from the ground up over the last 18 months to address the trends we and our customers have seen. Each of them use a cloud-device architecture that distributes computation between the cloud and the device, making the most of the abilities of both. Let’s take a brief look at what they can do.
Hybrid: Always Up To Data Geo Content
“Hybrid” made it possible for GPS OEM Magellan to create “SmartGPS” – the world’s first WiFi enabled personal navigation device (PND). CloudMade’s Hybrid technology does a number of things for SmartGPS:
- Enables the uniquely colorful, information rich user interface that is SmartGPS’ design signature
- Facilitates lightening fast search through a vast database of location content from a single interface
- Provides a single server-side database and API for content from a vast number of data providers including Yelp, Foursquare, OPIS (gas prices), PhantomALERT (speed cams), weather, Factual, OpenStreetMap, TomTom and more.
- Keeps an up-to-date copy of this data available on the SmartGPS device at all times, trickle syncing the local database via WiFi, a Bluetooth tether or a USB connection whenever available.
- Minimizes the use of local disk space on the device by profiling the user and selectively syncing only the content that the user requires
- Provides a singe on-device search API that delivers a single entity across multiple data providers. So when you search for a your favorite coffee shop on SmartGPS, you get a result that can include data from Yelp, Foursquare, Factual, OpenStreetMap and other sources
-Facilities on-device commerce, letting users upgrade to premium versions of datasets like PhantomALERT’s road safety dataset.
The Hybrid technology opens up a vast world of geo content that exists today, making it available to OEMs and developers building cross device experiences. But most importantly Hybrid is future proof. We cannot even imagine the type of geo data that’s going to be created over the next four years – no-one knows what will follow Foursquare, Yelp, Food Spotting. Whatever does follow, Hybrid will access, store, curate and make it available to your apps, devices and services.
Mapsafe: A Personal Location Cloud
“Mapsafe” is to your places what Evernote is to your notes. Use the Mapsafe API to save a favorite place, route, appointment, geo-tagged photo or any other location content on one device and it is automatically synced across all of the user’s devices. Using an intermittently connected device? No problem! Mapsafe’s intelligent synchronization let’s your users create, read, update and delete in offline mode and have the changes made next time the device is online. Want to share a location with friends? Mapsafe makes it easy. Want to capture user feedback and edits? We have that base covered too. Mapsafe uses the Hybrid layer to keep all of the changes in sync across a multitude of devices, screens and apps.
SmartGPS sports a number of very cool features that are enabled by Mapsafe:
SmartGPS is part of an ecosystem of apps, websites and devices that all interact with each other. A Magellan user planning a trip can research the best hotels on their tablet from the comfort of their sofa and quickly save the places they find to their Wishlist on the Magellan “Via” web portal. Powered by Mapsafe, their Wishlist is automatically synced with their SmartGPS. Throw away the pen and paper!
The Magellan Active group have taken their product even further with the help of Mapsafe. The Magellan Active website and developer API, let users store their runs, walks, cycles and associated GPS trace, heart rate, cadence and other fitness data in a Mapsafe powered cloud from where they can grant access to third party apps and services to access the data. For example, you could let a snowboarding website access your snowboarding data, let a marathon coaching services access your runs and let your personal trainer have access to the whole lot.
Cross Platform SDKs: A Developer’s Best Friend
The third new product we’re announcing today is a completely reworked cross platform SDK that provides a comprehensive set of tools for developers building location aware applications. To scratch the surface, here are a few of the features:
- Bitmap map tile handling
- Vector map rendering
- Hybrid and Mapsafe integration
- Sophisticated map matching
- Fast on device search
- Fast on device routing
- Turn by Turn Navigation with spoken route guidance
We built all of this in a portable C/C++ core and have native APIs for iOS (Objective-C), Android (Java and NDK) and Windows (C++) devices. Where you need to access data directly from a web service, we have HTTP APIs that are all accessible from the popular Leaflet HTML5 maps API.
From Here On
Whether you are a large OEM or new startup building On-Dash or In-Dash navigation, Fitness and Outdoors devices, a website planning your new maps portal, a logistics company planning your new truck and fleet solution, or an app developer building the next Foursquare, the kind of innovation you’ve seen from us over the last 4 years is only a taste of things to come. We’re can’t wait to build the future with you. If you share our excitement, get in touch. Leave a comment, drop us an email. We’d love to talk and we’d love even more to do business with you.
Today we’re releasing a new CloudMade platform. As well as building out new products, we’ve been busy making the CloudMade APIs that you depend on better, faster, cheaper and more stable. I’d like to share some highlights with you:
- >99.9% uptime on Map Tiles, Geocoding, Routing in 2012.
- Uninterrupted service delivery through 3 Amazon AWS outages.
- We continued pushing the envelope of AWS’ capabilities to reduce costs, improve speed and stability.
- Leaflet has hit its 0.5 release to become the leading HTML5 map library on the web. More big Leaflet news to come over the next few weeks.
- The global OpenStreetMap community now numbers over 1,000,000 contributors who are curating and creating the world’s biggest and best map.
In 2013 we’re passing the benefits directly to you. We have simplified our pricing and from the 1 March we’re rolling out new, lower priced services:
- Map Tiles: $25 per million tile transactions. First 500,000 free each month
- Geocodes: $15 per 100,000 geocoding transactions. First 10,000 free each month
- Routes: $15 per 100,000. First 100,000 free each month
All users – paid or not – get the great service you expect from CloudMade:
- 99.9% uptime SLA or 2x your money back
- 24 hour guaranteed email response times
- SSL for just $2 extra per million map tiles
Its been a great ride over the last 4 years at CloudMade. The developer community has built some stunning apps, websites and services. The CloudMade team are here to make the next 4 years even bigger and better.
CloudMade has found a way to add value for people playing mobile games, generate additional revenue for game developers and create a very compelling way for brands to drive retail traffic and revenue.
Mobile games are a huge marketing opportunity
Millions of users are having fun playing mobile games every day. This creates a huge marketing opportunity for consumer brands.
Banners are not the perfect solution
The only way brands and game developers are really taking advantage of this huge marketing opportunity is through banner ads adopted from the web. The banners do add revenue for game developers, but most gamers don’t like seeing banners in the middle of their game. In addition, the banners are rarely the right tool for consumer brands and retailers to achieve positive branding, retail traffic and an increase in revenue.
We need to find a tool that ensures that game developers make money and that brands get a great marketing tool in a way that people playing mobile games love.
CloudMade has solved this challenge by talking to leading brands and top game developers and building a service that meets their specific needs. The solution we have come up with is Sponsored Locations.
We look forward to talking to you too
If you are a game developer or a consumer brand that we have not yet talked to about tailoring Sponsored Locations to YOUR needs, we look forward to connecting with you soon. In the meantime, you can learn more about Sponsored Locations here.
There’s one more thing to consider: CloudMade developer community has a lot of talented people in it that could help with the development of the library, but so far Web Maps API was not a part of our open source efforts.
Leaflet is built from the ground up to work efficiently and smoothly on both platforms. It’s very fast, lightweight while still having a strong browser support, and really easy to use. It also has a clean, simple and readable OOP-based code, and it’s hosted on the world’s best open source collaboration platform — GitHub, so contributing is a snap.
It’s still in the beta stage of development, so it lacks a couple of features and has some rough edges, but it’s moving fast — try it and give us some feedback, either by tweeting to @LeafletJS or reporting bugs and discussing features on the issues page.
Find out more on the Leaflet official website.
This is a repost from my personal blog.
I’m starting a series on explaining how and why CloudMade uses Python. The following one explains why we ditched OSM’s stack in favour of in-house solution.
It’s been almost 2 years as CloudMade has ditched mod_tile and renderd as main rendering solution in favour of in-house solution. As the principle designer of the said alternative, I must say that this decision led to higher development pace. This article will try to cover the general architecture approach, reasons of decisions made and short comparison to other rendering alternatives.
Before The Switch
As some of you might know, CloudMade has its roots in OpenStreetMap and it was quite natural to adopt OSM’s software stack to have something to start with. But as CloudMade grew, the needs and requirements changed rapidly and the task of supporting and developing mod_tile became more of a burden, the decision to switch to more high-level language as the main was made. The language of choice was Python, due to its generous set of already existing spatial libraries (e.g. Shapely, GeoAlchemy, Mapnik bindings, etc), ease of deployment and its simpler support for cross-platform development. And, well, I knew it better than Scala, Ruby or Perl at that moment. Here goes a list of our tasks with mod_tile and renderd that we found easier to implement with Python:
- Variable priorities
- mod_tile has the notion of “dirty” and “general” requests, with dirty requests having lower priority and thus having the property of being rendered when there’s little-to-none on-demand rendering required. While this seems enough for most applications, it does has its warts, as it makes the priority system overall less general. What this means in practice, is that every time we need to add some special priority (i.e. in case we need to health-check system by forcing rendering) we get into adding quite a lot of code, rather than changing the “priority” property of the request. It might seem silly, but off the top of my head I can remember that we have at least 6 different priorities now
- Replicating cache
- When it comes to scaling rendering and serving of tiles, the simplest solution that comes to mind is adding more servers. It’s as simple, as pushing several links in web interface or even using automated process and Amazon Web Services API. But when you add new server with rendering stack installed you lose all the cache that has been on other servers and furthermore all the instances don’t share cache, which makes the cacheto use system less effective. There’re several solutions to this issue, each of them making use networking or database libraries, programming against which is tedious task in C (and C++).
- Being tied to Apache
- mod_tile is an Apache module, which makes it less interesting if you look at it from “commodity server” perspective. Having to program against a monster that is Apache, using its APR library is one giant leap into full-blown programmer depression. The autogenerated documentation make the matters even worse. And two last things about Apache are its comparatively slow serving of static files and complicated configuration scheme. One might say that Apache might be winning in other parts of comparison, but the things that have been mentioned were essential to our rendering services.
These were the main reasons to switch, as mod_tile and renderd didn’t seem like the right thing for CloudMade. Of course, there were a lot of others, more and less subjective reasons, but having even before mentioned ones, it was enough to seriously consider a switch.
With all the warts of the existing system and requirements for the future in mind, we decided to move on with the new approach. There were several things to consider in our system:
- This was our main goal — thoroughly decoupled system, where every part does one thing and does it good. This makes scaling much easier, but also incurs additional penalty on the amount of code, because of the need to write communication utilities. This also makes the system as a whole seem much more stable, as every other part of the system can work as a replacement in case of failure. Of course, the price is having network overhead and supervising system parts.
- Handling styles
- One of the main CloudMade web-services is the style editor, which gives ability to edit map styles using WYSIWYG technique. Handling thousands of Mapnik styles wasn’t something any existing system was prepared for, so unique way of doing exactly this had to be devised. Of course, this meant that style state in every part of the system had to be consistent at any given moment of time, making this even harder to accomplish.
- Cache expiry
- To minimize load on the system, as much cache as possible has to be available. But for rapidly changing OpenStreetMap data, having all tiles cached for month wouldn’t work and at the same time rendering all images on the fly would be an enormously heavy goal to accomplish. Whatever cache update approach is taken, unless there’s a hardware possibility to render maps on the fly, someone will be unhappy about cache expiry scheme.
- Health monitoring and high availability
- In order to meet requirement of having usable web services, one of the most important things to consider is having as high service uptime as possible. Without having health monitoring which knows about state of every part of the system the said objective is almost unreachable. Of course, the ideal can not achieved, but having a setup that covers at least 80% of the nodes would satisfy our needs.
The system that’s currently in use at CloudMade has been developed with exactly these goals in mind, with minor additions and subtractions along the way. To summarize, the goal was the system where every part has a maximum level of independency from every other while succumbing to the general goal of having fast and easily-deployed rendering stack.
To Be Continued
I’ll continue the talk about moving from mod_tile to our in-house system in follow-ups, where I’ll try to get into technical details, explain our shortcomings and issues that arised while developing.
Last week at Apps World Conference and Exhibition industry experts and newbies gathered together to discuss the current state and future of mobile applications development. Even the heavy London snow didn’t prevent 2,400 people from attending the show, and it turned out as two excellent days of networking.
With three simultaneous streams (Developer, Marketing and TV, Handset and OEM) the Apps World event aimed to address the entire app ecosystem, and the challenge of development, design and delivery of apps across multiple platforms. Nick Black, CloudMade Co-Founder and Head of Products, spoke at the conference on how location is helping to create and monetize outstanding apps.
CloudMade also exhibited in Developers Zone where we were busy meeting with new and existing developers.
We are always looking for new ways to meet with developers and understand how we can help you build better user experiences and increase your revenue. You can help us by sending information about any interesting events you plan to attend to email@example.com
MiniBar is looking for developers who will create innovative apps mashing, mixing, streaming, enriching music, pictures and video content from the likes of Universal.
There is a total of £7,000 ($11,000) up for grabs and the chance to connect with and impress major content providers with your work.
Through this contest ALL entrants will get the opportunity to become part of the IC tomorrow testbed environment that connects app developers and content providers such as the like of Sony, Universal and many others and get the chance to showcase their inventiveness and build valuable relationships for the future. The goal is to develop applications that make use of the content in an innovative, experimental or simply put, fun way, and to use IC tomorrow as the testing ground to evaluate its potential.
Don’t pass up this opportunity to get your talent recognized.
If you’d like to take part and learn more about the contest then join the contest briefing event this Thursday 4th November at Skills Matter in Holborn, London, UK from 4pm to 8pm where you will meet the team behind IC tomorrow.
Chris Jackson of Metabroadcast and former Head of Strategy at the BBC will also be there to offer his advice and tell us about his experience being the first member to develop an app for the platform. You can read an interview with him here.
It’s only early days for the platform so this is a cool time to join in with an app that remixes, or repackages creative content and get the attention of big content owners.
The event is free to attend and pizza and beers will be provided.
RSVP today via our Eventbrite page here.
Details of the event
Date: 4th November 2010, 4-8pm
Location: Skills Matter, 116-120 Goswell Road, London, EC1V 7DP
Our app gallery is growing fast, and with every new addition it’s clear that combining CloudMade’s tools and services with great ideas and skills from developers results in some extremely powerful, compelling products. Take a look at some of the latest updates to our gallery below:
Galileo Offline Maps is a mobile app that can be used on a daily basis or while traveling. This app allows users to import maps from a computer to an iPhone or iPad and then view them in offline mode. Being able to choose from five attractive CloudMade map styles makes the use of the app a real pleasure. CloudMade tools used to create this app include Geocoding, Routing and Style Editor.
“CloudMade provides plenty of stylish and good-looking map styles which please even the most fastidious users.” – Evgen Bodunov, galileo-app.com
Travelers who own Macs should be really excited about Knapsack 2 app. This new version of Outer Level‘s personal travel planner, built with our Geocoding and Web Maps Studio, adds interactive maps with street level detail and world-wide search. Knapsack allows you to lay out your travel plans, destinations, activities, and can be even used as a trip journal.
“Our customers wanted a searchable world map with street level detail and CloudMade was the perfect solution.” – Jon Trainer, Knapsack
iGMap proves that products created with CloudMade tools are not only really cool, but can also meet the most diverse needs. iGMap iPhone app is a virtual GPS designed for use with the desktop flight simulators. It provides a wireless hand-held moving map display to aid navigation, especially useful on VFR flights, while saving valuable screen real-estate on the desktop, and uses iOS devices to display the current position of the aircraft. The app was built with CloudMade’s StyleEditor and Web Maps API.
“CloudMade services allow a small company to deliver cutting edge mapping solutions while targeting a niche market – without the prohibitive cost.” – Fermin Fernandez, FSWidgets
Thanks to developers of Map My Tracks, outdoor sports and fitness enthusiasts have their own social network now. With this website they can easily track, review & share outdoor activities with friends & family. Map My Tracks provides a comprehensive range of tools to help better understand how your training session went and keep a central log of all your outdoor activities.
“The flexibility of CloudMade’s API mean that we can always deliver the maps we want.” – Nick Tatt, Map My Tracks
If you like Map My Tracks and plan to use it, you should really consider complementing it with this OutFront app. Not only will this app allow you to measure speed, pace, calories burned, duration, elevation gain/loss and much more for each activity you do, but it will also give you an an easy way to share information about your outdoor activities live on Map My Tracks, Facebook or Twitter. CloudMade Map Tiles, Static Maps and iPhone SDK were used to create this app.
“Using CloudMade’s iPhone SDK made it super easy to add maps to our iPhone app. That, and reliability make CloudMade our first choice map provider.” - Nick Tatt, Map My Tracks
Cycling fans will enjoy using Bike Hub, also called a ‘satnav for cyclists’. It displays clever short-cuts and bicycle-friendly routes on OpenCycleMap, cutting journey times for many users. The feature I really like is ‘bike shop finder – a simple button that can call up UK bike shops within a six mile radius of an iPhone. Map Tiles and iPhone SDK are CloudMade tools used in this app.
“Cloudmade API provides the slippy maps within the app and helps to fast-track the development of all the map interactions that users have.” – Carlton Reid, BikeHub.co.uk
Want to see more CloudMade-powered apps? Check out our Application Gallery.
Inspired by these cool examples and feel that you could create something great yourself? Sign up to our developer zone and try out our free tools and services.
This fall is packed with industry events and CloudMade is making sure not to miss the most exciting ones. Here are some events we will be speaking and exhibiting at, sponsoring or just attending.
MobileAppsWorld – October 19-20, London
This two-day conference led by speakers from all parts of the mobile ecosystem will probe the latest thinking in app creation and promotion to achieve real business benefits from apps. Nick Black will be sharing his valuable insight into the future of mobile apps in a panel discussion on Day 2 – don’t miss it!
October Geomob Event – October 21, London
If you are a London-based geo or mobile developer and prefer more informal gatherings, you should definitely participate in the October Geomob in London next week. The event promises to be both informative and fun and we’ll be sponsoring it, so come talk to us.
Ad Tech New York – November 3, New York
Brands, agencies, publishers and service providers will come together at Ad Tech New York to network, learn and do business in the area of digital marketing. We will also be there to hear great speeches and check out Innovation Alley, Mobile Marketing Zone and App Exchange exhibition zones. Send us an email if you want to meet up an learn more about our Location Based Advertising for developers, advertisers and ad agencies.
MeeGo Conference – Nov 15-17, Dublin
Another interesting event we will be attending, the MeeGo Conference, targets a technical audience of MeeGo developers, operating system vendors, original equipment manufacturers and other MeeGo project contributors. The first two days of the event will have scheduled sessions, and the third will be unconference day, with great lightning talks and wonderful networking opportunities.
ME Awards 2010 – November 18, London
ME Awards evening rewards companies doing outstanding things in the mobile content space. The organizers have introduced a new nomination category for the Best Location Company this year and announced CloudMade as one of the finalists. This promises to be an exciting evening and we’ll be in great company amongst other innovative location companies such as Foursquare, Layar, Rummble, Skyhook, and Booyah.
Apps World – November 30-Dec 1, London
For those willing to become educated and inspired by the latest developments within the multi-platform apps industry, Apps World is the right event for you. There will be workshop sessions available within three different zones – focused on Marketing, Developers and TV, Handset and Operators. One of the sessions will be led by our co-founder Nick Black and will cover the different aspects location-based applications development. Also, CloudMade will have an exhibition stand, so you are welcome to stop by and take a closer look at our products offerings.
You can also pre-arrange a meeting with us at Apps World by visiting http://www.apps-world.net/exhibitions/exhibitors/290-cloudmade and submitting your details – look forward to seeing you at the event!
Last week, our Chairman and CEO, Juha Christensen took to the stage at Mobilize 2010, in San Francisco. He was there to kick-off a discussion from mobile industry leaders on what the the future trends are for Cloud Computing and the mobile industry.
Juha presented specifically on what the location landscape looks like in 2013, how location will make it into every type of app available and why companies and developers in the mobile value chain are acting now to be a part of this money train. He emphasized how over 300,000 people are crowdsourcing an incredibly detailed, rich map of the world and how this is an invaluable resource for creating the most contextually relevant content and location services possible. Here’s his presentation: