CloudMade has found a way to add value for people playing mobile games, generate additional revenue for game developers and create a very compelling way for brands to drive retail traffic and revenue.
Mobile games are a huge marketing opportunity
Millions of users are having fun playing mobile games every day. This creates a huge marketing opportunity for consumer brands.
Banners are not the perfect solution
The only way brands and game developers are really taking advantage of this huge marketing opportunity is through banner ads adopted from the web. The banners do add revenue for game developers, but most gamers don’t like seeing banners in the middle of their game. In addition, the banners are rarely the right tool for consumer brands and retailers to achieve positive branding, retail traffic and an increase in revenue.
We need to find a tool that ensures that game developers make money and that brands get a great marketing tool in a way that people playing mobile games love.
CloudMade has solved this challenge by talking to leading brands and top game developers and building a service that meets their specific needs. The solution we have come up with is Sponsored Locations.
We look forward to talking to you too
If you are a game developer or a consumer brand that we have not yet talked to about tailoring Sponsored Locations to YOUR needs, we look forward to connecting with you soon. In the meantime, you can learn more about Sponsored Locations here.