Power of Prediction: Developing Context-Aware Cars

The connected car revolution is gearing up, transforming a conveyance that gets you from point A to point B into a powerful personalized device that keeps you seamlessly connected from any location and at any time and predicts your wants and needs along the way.

An altogether new type of car will soon hit our streets: Cars that connect with consumers’ digital lives. Cars that get better and better the more they are driven. Cars that become increasingly intelligent as they learn and adapt to the users’ personality over time. These cars will recommend likely destinations, maneuvers or routes based on the user’s previous actions and current situation. Like a good butler, they will anticipate the driver’s needs, including making recommendations for places to visit along the route.

Car manufacturers have become good at gathering and storing data. Now it’s all about leveraging this wealth of data and making use of it. To develop personalized, contextually relevant applications and meet next generation customer expectations, OEMs have to put data into the overall context of driving and making it intelligent. Clearly, data and intelligence are not the same thing. Automakers need to work out algorithms that reduce noise as they define and extract truly valuable information.

Data gathered by the Connected Car has limited value if not combined with context – Tweet That!

Raw data is not actionable or useful, but it does become useful by adding context. In order to accurately summarize and represent the data that has been collected, layers of driver-dependent context, or personalization, should be applied. These in turn feeds the user experiences that drivers see and feel when driving the vehicle. Contextualization and personalization is the key to transforming data into real information and delivering personalized context-aware experiences and superior user experiences. With a contextual understanding of the driver, the car can offer a huge choice of applications that anticipate the driver’s wants and needs and thus make the overall experience of driving the vehicle more interesting, safer and more compelling. To master contextualization, demographic, historical and contextual data has to be analyzed:

  • Contextual data refers not only to geo-location but also to road conditions caused by traffic, weather, time of day/week/year or other factors
  • Historical data will contain a person’s visited places, prior routes and actions.

CloudMade is devoted to bringing contextual relevance to drivers. Our products are designed to give both drivers and OEMs actionable insights, thus creating a better experience for drivers and generating significant business insights for OEMs. CloudMade understands the context of the driver, using machine learning against a multitude of content sources like traffic, current and predicted weather, news, events, POIs and more. Cars with CloudMade’s technology are smarter and feel particularly personal to their driver.

Learn more about CloudMade’s context awareness engine: Predictive Learning System

November 12th, 2014 - Posted by Olga Pogrebniak in for OEMs

Tech Talk Video with CloudMade’s CTO

In this short video, CloudMade’s CTO, Jim Brown, talks about CloudMade’s technologies and how they are used to create better user experiences in automotive, outdoors, fitness and wearable products.

The technologies Jim talked about can be found here:

  • Hybrid – aggregation, sync and management of location content
  • Mapsafe  – cloud-based personal data and preference storage, sync, access and backup
  • Micromap - a compressed, routable, searchable geodata format
  • UMDb – a tool chain that imports data from numerous formats into Micromap

To learn more about CloudMade’s technologies and for a demonstration of their capabilities, get in touch.

October 7th, 2013 - Posted by Nick Black in for OEMs, geodata, products, talks, technologies

The new version of Geocoding API is released

The CloudMade Team is proud to release Geocoding v3 beta, the latest version of geocoding API services, designed to provide our users with even better data, search features and language options.

We’ve tried to take into consideration all the feedback from our users. So we’d like to share some key improvements of Geocoding v3 beta with you:

- Fuzzy search with better algorithm of error-tolerance
- Latest data with possibility to search through the different sources
- Handy query language with language choice
- Better data format

Our pricing for geocoding services has not changed:

- $15 per 100,000 transactions and first 100,000 transactions are free each month.

We hope that you enjoy Geocoding v3 beta!

July 24th, 2013 - Posted by Alex Golubenko in api, for developers, news, products, technologies

SSL Available On All CloudMade Services

As of today, SSL is available on all CloudMade services – Map Tiles, Routing, Geocoding.
From now on, to use SSL in your apps and websites, use these base URLs:




You attach your CloudMade API Key and query parameters as usual. For example:




Available For Only $5 

WIth our SSL services you still get the same free tiers:

Map Tiles – first 500 K SSL tiles free
Geocoding – First 100 K SSL geocodes free
Routing – First 10 K SSL routes free

For any SSL requests you make above the free tier you’ll be charged an additional $5, as follows:

Map Tiles SSL $25 + $5 = $30 per 1M tiles
Geocoding SSL $15 + $5 = $20 per 100 K request
Routing SSL $15 + $5 = $20 per 100 K requests

June 21st, 2013 - Posted by Alex Golubenko in api, for developers, technologies

Single Line Search in Navigation

CloudMade’s On-the-Go Search

We’re re-shaping search-on-the-go at CloudMade, making search faster, easier and more relevant while in the car read on to find out more

In this post we look at how CloudMade’s On-Dash and In-Dash platforms use our Hybrid Data and Mapsafe technologies to let users search through point of interest data from many different providers and see the results represented as a single item.  For some real-world examples of this in action, check out Magellan’s SmartGPS product that lets users search through Yelp, Foursquare and TomTom data from a single interface.

Global Search

Users want access to a rich world of location information from a single search interface.  After all, Google lets us search the entire content of the web from a single interface, so why should we need to go into separate “apps” when searching for a place to stop for lunch?

When the user searches for “Pizza”, search results are shown, sorted by distance, from different providers on a single screen.  In this example you can see results that appear both in Yelp and Foursquare, results that only appear in Yelp and results that only appear in TomTom data – indicated by the icons at the far right of each returned result.


CloudMade’s Mapsafe technology provides social context to search results, in this case associating each place with check-ins, reviews and posts made by the user’s friends on social networks like Facebook, Twitter and Foursquare.

Disambiguated Results

The next screens show how the user is able to view the details associated with the results.  Different data providers have different attributes and strengths.  Yelp for example includes a 1-5 star rating, Foursquare data is typically updated the most frequently, Tom-Tom often has the most accurate positional data.

CloudMade’s Hybrid Data technology handles a process of disambiguation which takes unique results from three (or more) datasets, for example a pizza place in Yelp, Foursquare and TeleAtlas and understands through a process of fuzzy matching that the three separate entities in-fact refer to the same real-world location and presents a single, disambiguated result to the user.  This gives you the best of all worlds: the user gets the latest, richest information from sources like Yelp and Foursquare whilst you can rely on the positional accuracy of a provider like TeleAtlas.


A note on merging and disambiguation – at no point does CloudMade’s platform merge results together.  The different databases (Yelp, Foursquare and TomTom in this case) are kept as separate databases with the user being able to search from a single interface, see all results on a single page and quickly filter through different providers.

Live Results

Where devices have an internet connection, through a Bluetooth tether for example, live results from an online search provider like Google Places can be fed into the search results.


The capabilities of CloudMade’s On-Dash and In-Dash platforms to handle large volumes of rapidly changing geo-data from a vast number of different sources and make the geo-data available to OEMs through a set of cross platform APIs opens up a new range of use cases and possibilities for device OEMs to create vibrant, exciting search experiences.  Some of the new possibilities include:

- Global search across a huge number of different datasets

- Including photos of locations, products, menus in search results

- Including user generated reviews and ratings in search results

- Integrating sources from small, niche providers that may cover one vertical in particular metros but not offer full regional coverage

- Integrating sources that may lack accurate positional data

Contact CloudMade to learn more about the capabilities of our On-Dash and In-Dash platforms.

May 7th, 2013 - Posted by Nick Black in for OEMs, geodata, products, technologies

Hiring Sales Managers – CloudMade Maps

We’re hiring.  Our newly launched Maps business is booming and we need Sales Managers in our offices in London, Stuttgart and Kyiv to take charge of growing the business and looking after our customers.  Like selling?  Love location?  Read on.

Your Mission

Sales Managers in CloudMade’s Maps division are responsible for identifying, closing and managing new business opportunities across our business verticals that include:

  • Public transportation
  • Retail
  • Local search and directory services
  • Local governments
  • Enterprise
  • Outdoors & fitness
  • Advertising, agencies and brands
  • Fleet Tracking and Management
  • Online property and real estate
  • Location based mobile games
  • Mobile applications including Travel, Navigation, Outdoors

You’ll join a world-class team of entrepreneurs, marketing, sales, product development and design professionals and you’ll be armed with a highly competitive set of products that include:

Using a combination of your domain knowledge, in-bound leads and outbound lead generation you will lead CloudMade’s engagements with new customers   Day-to-day you’re responsibilities will include:

  • Generating leads through phone calls, online research, emails
  • Triaging inbound traffic, identifying the most lucrative deals
  • Working with CloudMade’s technical account managers and with your customers to scope out, price and close deals
  • Account management of CloudMade customers in your area
  • Working with CloudMade’s product management and support teams to understand and triage customer requests
  • Working with CloudMade’s marketing and design teams to produce sales and marketing collateral including websites and presentations

About You

Essential skills:

  • You are a tenacious closer.
  • You are bold and not afraid to pick up the phone to get a deal done.
  • You are motivated by finding and closing deals – you don’t let anything get in the way of closing.
  • You have domain experience in location based services or geographic information systems or in web mapping APIs like CloudMade’s.  You will hit the ground running.
  • You are self-motivated and have great time management skills.  You can work under your own steam, from home or part of an on-site team.
  • You have previous experience in a sales or customer facing role.

Additional skills:

  • You have previous experience in a sales role in location based services or GIS or local government or fleet tracking or a related industry.
  • Experience negotiating contracts with map data suppliers.


You will receive a competitive base salary and a highly motivational commission scheme based on meeting your monthly sales quota.


To apply, send a brief covering email and your CV to careers@cloudmade.com.

April 24th, 2013 - Posted by Nick Black in jobs

Directions Magazine: How CloudMade is Shaping the Future of Location Based Services

After we announced the latest version of the CloudMade’s On-Dash platform last month, Directions Magazine caught up with CloudMade founder and VP Product, Nick Black, to ask him a few questions.  You can read the full article here.

April 3rd, 2013 - Posted by Anastasiya Sheveleva in for OEMs, interviews, news

From The San Francisco Quantified Self Meetup

A better writer than me once said, “the future is already here — it’s just not very evenly distributed”.  He may well have been at the San Francisco Quantified Self Meetup last night, where the future was on display to the 50 or so data geeks and self-trackers who filled the room to hear about the latest in self tracking, measurement and general self-betterment.

Here are three of the highlights:

Breezing – Portal Metabolism Tracking

Breezing is a startup with a device that could dramatically impact the lives of millions of people who live with or with the threat of metabolic syndrome disorders like obesity, diabetes and the plethora of related diseases.  Given that most of the residents of the US will be obsese in the next 20 years, you’ll either be suffering from one of these diseases or you’ll be paying for it through taxes and health care premiums.

The neat little device (pictured below) measures the amount of carbon dioxide and oxygen in that you exhale to give you an accurate reading of you “metabolic rate”, which can basically be summarized as the rate at which your body burns energy.  A comparable test today is costly and time consuming – a test starts at $100 and takes at least 30 minutes and requires a visit to the doctor.  Some of the impacts this device is going to have include:

  • Showing people the ongoing-term benefits of different types of exercise on their own metabolism.  Skipped the gym two weeks in a row? Breath into Breezing to see how your metabolism has slowed down.
  • Showing people the impacts of dietery choices.  Drinking sugary drinks and eating ice cream all day?  Breath into Breezing and see how you metabolism has slowed down.
  • Eat well and exercise well – breath into Breezing and see how you metabolism is a powerhouse, burning more calories to give you more energy and vitality!


No affordable device or convenient set of tests has ever had the potential to make such a clear link between nutrition, exercise and health.  Breezing are currently running an Indiegogo campaign to raise funds for development.

Somaxis MyoLink – Muscle Tension Tracking

Next up, the Somaxis MyoLink muscle trackers (shown below) have huge potential to help people suffering from workplace injuries like RSI, help Yoga practitioners perfect their moves or help gym-goers get the most out of their weights session.  The neat little sensor attaches to the skin and measures the tention of the muscle. So in the case of an office worker at risk of RSI, the device can alert the wearer to bad posture, bad typing postions and other bad habits.


Notch.Me – Infographics From Your Runs

Other notable talks included Notch.me, a neat service that creates a cute looking infographic from your RunKeeper or Fitbit data.  We’ll see a lot more services like these in 2013 as they attach to some powerful trends:

  • Consumer preference to use images as a communication and sharing medium
  • Growing ubiquity of personal data & the need to make sense of it
  • The social currency of sharing via Facebook, Twitter and other platforms


What does it all mean?

The Quantified Self movement today feels a lot like the geo-location space did  when it was emerging.  There’s the same energy, optimism and brave new world attitude that existed in the years after GPS selective availability was turned off, making it a viable consumer product, when Google Maps had just been released and it was clear that it was a matter of months until smartphones had GPS and location became ubiquitous.  That optimism spurred countless products, projects, companies, movements and features from OpenStreetMap to Flickr Geotagging to GeoRSS to KML & Google Earth to the now ubiquitous check-in and of course to CloudMade.

At CloudMade we’re supporting the development of the emerging self-tracking, health and fitness movement just like we supported the emerging geo-location movement.  Products like Mapsafe are used by Magellan Active to power an API that gives consumers a cloud repository for fitness data, letting them share it between different apps and services; our Micromap stack is used by device OEMs like Motorola to power their wearable devices.  There’s lots more to come.

This is early days – we’ll return to this theme more and more throughout 2013.  What do you think the future of self-tracking, health and fitness has in store?

March 8th, 2013 - Posted by Nick Black in events, news

Magellan Announce Android and iOS “SmartGPS” Apps

At the Mobile World Congress this week, Magellan announced the next part of their SmartGPS ecosystem of GPS navigators, apps and websites.  The free apps for Android and iOS will be released in the summer and will compliment the SmartGPS On-Dash navigator.

The apps are powered by CloudMade’s SDKs for iOS and Android and by our Mapsafe and Hybrid Data products.  Let’s take a quick look at the use cases that CloudMade’s On-Dash navigation platform enables:

Magellan SmartGPS Android

  • Free: both apps are free which means they will attract >10x more users than paid apps.  This is a great way for OEMs like Magellan to give their customers a taste of their premium navigation experience via their smartphones.
  • Device to Device: we’re not big fans of sticky notes and bits of paper when it comes to getting an address into your GPS navigator.  We prefer that a passenger in a car can search for the nearest gas station, find a great restaurant in Yelp or Foursquare and then send the address from their smartphone to the SmartGPS navigator, making a safer, easier, more connected driving experience.
  • Connected Ecosystem: the apps are designed to interact with other parts of the Magellan ecosystem.  For example, from the Magellan website a SmartGPS owner can create a wishlist of places to visit on their weekend roadtrip, share and collaborate on that with their friends and family and have their wishlist wirelessly synchronized with their SmartGPS app and GPS navigator.
  • Rich content: the SmartGPS apps come with an exceptionally rich set of content, all available  to search through a single user interface.  Content includes Yelp, Foursquare, Navteq, Traffic, Gas Prices and more.

The apps hit North American stores in the spring and European stores in the summer.

February 27th, 2013 - Posted by Nick Black in customers, for OEMs, news, products

The Next Four Years at CloudMade

Four years ago in February 2009 we launched CloudMade’s developer program. Fast forward to February 2013 and we’re launching the platform that kickstarts the next four years for CloudMade and our customers. What’s happened in the last four years and what do the next four have in store for CloudMade and the thousands of developers, OEMs and enterprises that build on our platform?

The First Four Years

Four years ago we set out to build a platform that would let developers of all types all around the world build exciting location aware apps, websites and experiences.  We focused on three areas to make a difference in:

1. Create Something Different

We created the Style Editor – the first tool of its kind to let developers create beautiful custom map styles. We innovated ontop of, and improved, open source tools like Mapnik to create a unique tool chain. For the first time, developers and designers could come to a website and use a point and click interface to create a custom map style. When they were done, the style they had created was instantly available through an HTTP API that could be accessed from any platform. Since we launched the Style Editor over 15,000 map styles have been created and we’ve served up billions of custom map tiles. Developers like Red Robot Labs have created experiences in which the map seamlessly blends with the game design. Transport Agencies like Transport for London have created finessed styles that help their users navigate with ease. Map visualization pioneers like Movity (since acquired by Trulia) created styles that let their data take prominence. Whatever the use case, the Style Editor provided a way for thousands of developers to express themselves through their websites and apps.

2. Build for Developers

Most of you reading this are developers. You’re one of the most sought after players in the mobile ecosystem today. Google, Apple, Facebook court you and spend millions of dollars to get you to build apps on their platforms.  Over the years we’ve invested in CloudMade’s developer program and now over 25,000 developers on web and mobile build projects and businesses on our platform.  That investment is set to continue.

3. The Best Maps

In 2009 OpenStreetMap was the source of map data for CloudMade. OSM and the incredible community of volunteers around the world who spend their free time building a free map of the world has become the inevitable de-facto choice for mapping. Apple, Twitter, Foursquare and countless other business rely on OSM to deliver the best maps in the world.

Over the last four years there’s been an explosion of accessible, exciting geo-data and a large focus of the new CloudMade platform we’re launching today is accessing, organizing and making sense of the huge amount of map data out there today.

This post talks about how we’re building out the original CloudMade APIs for Map Tiles, Routing, Geocoding – making them faster, keeping them rock solid stable, making them cheaper and passing on the savings to you.

Starting The Next Four Years

As we listened to our customers and looked at the market over the years after we launched CloudMade, we noticed some key trends that shaped the platform we’re launching today:

1. An explosion of geo content and the tools to create it

The kind of crowd sourcing that OpenStreetMap pioneered combined with the explosion of smartphones and cheap data plans has lead to an explosion of geo content. From Yelp to Foursquare to Facebook Places to Food Spotting to real time traffic to weather to movie times and restaurant reservations. Where 4 years ago there was only OpenStreetMap and a smattering of other pioneers, now we’re flooded with content. Now the problems aren’t “where do I find a map” they’re “how do I make sense of it all?”, “how do know this place is the same across all of these different sources?”, “how do I manage this much data?”, “how do I analyze this much data?”, “how do I route across this much data?”, “how do I manage to access so many different APIs?”, “how do I give my user the results they’re looking for”. We are certain that there is going to be more and more geodata being created over the next few years. We have little idea what kind of new geo content is going to emerge over the next 4 years.  The platform we’re building on is designed for this.

2. Pervasive location. Intermittent internet.

To add to the complication, our customers from large OEMs to independent developers told us that whilst geo-location (the raw latitude and longitude of the device) was pervasive, available through all major mobile OSs, increasingly available to web apps and available to OEMs through low cost GPS or WiFi positioning, access to the internet was far from pervasive. App developers told us about the inevitable network lags whilst accessing services over mobile networks. OEMs told us about new categories of devices they planned that would be intermittently connected to the internet through WiFi or Bluetooth. Tablets, on-dash GPS navigators, in-dash automotive systems, watches and other wearables all share this dilemma – pervasive location but intermittent internet.

3. Apps, Apps, Apps

The app phenomena has deeply impacted us and our customers. For developers it created a market place and a business model that let their businesses grow and thrive. For OEMs, apps have not only driven the smartphone explosion, they’ve elevated consumers’ expectations when it comes to the quality and content of the user experience. GPS navigators that used to be about getting from A-B find it hard to compete with Google Maps. Your TV is not just a screen for the cable companies, its an interface through which you interact with the world. Consumers are demanding the kind of slick experiences that iOS and Android developers craft across all of their devices and screens – from their car to their home and their office.

4. More Devices. Not Less.

Convergence is all very well. Sure, I don’t have a camera in my pocket any more. Now I have a Nike Fuel Band on my wrist, a Kindle Fire in my jacket, an iPad Mini in my bag. There are more connected devices distributed more evenly throughout the the world than ever before. This poses a problem for developers and experience creators who must now master the art of creating apps that span multiple devices with many different use cases, use modes, screen sizes and platforms. Cisco estimates that there will be more connected devices than people in the world by 2017. How is your app, your business going to capitalize on this reality?

Three New Products from CloudMade

To address these major trends in our industry, today we’re launching a new range of products: the “Mapsafe” family and the “Hybrid Data” family and a new range of CloudMade SDKs, starting with Android. Each of these new products has been built from the ground up over the last 18 months to address the trends we and our customers have seen. Each of them use a cloud-device architecture that distributes computation between the cloud and the device, making the most of the abilities of both. Let’s take a brief look at what they can do.

Hybrid: Always Up To Data Geo Content

“Hybrid” made it possible for GPS OEM Magellan to create “SmartGPS” – the world’s first WiFi enabled personal navigation device (PND). CloudMade’s Hybrid technology does a number of things for SmartGPS:

- Enables the uniquely colorful, information rich user interface that is SmartGPS’ design signature
- Facilitates lightening fast search through a vast database of location content from a single interface
- Provides a single server-side database and API for content from a vast number of data providers including Yelp, Foursquare, OPIS (gas prices), PhantomALERT (speed cams), weather, Factual, OpenStreetMap, TomTom and more.
- Keeps an up-to-date copy of this data available on the SmartGPS device at all times, trickle syncing the local database via WiFi, a Bluetooth tether or a USB connection whenever available.
- Minimizes the use of local disk space on the device by profiling the user and selectively syncing only the content that the user requires
- Provides a singe on-device search API that delivers a single entity across multiple data providers. So when you search for a your favorite coffee shop on SmartGPS, you get a result that can include data from Yelp, Foursquare, Factual, OpenStreetMap and other sources
-Facilities on-device commerce, letting users upgrade to premium versions of datasets like PhantomALERT’s road safety dataset.

The Hybrid technology opens up a vast world of geo content that exists today, making it available to OEMs and developers building cross device experiences. But most importantly Hybrid is future proof. We cannot even imagine the type of geo data that’s going to be created over the next four years – no-one knows what will follow Foursquare, Yelp, Food Spotting. Whatever does follow, Hybrid will access, store, curate and make it available to your apps, devices and services.

Mapsafe: A Personal Location Cloud

Mapsafe” is to your places what Evernote is to your notes. Use the Mapsafe API to save a favorite place, route, appointment, geo-tagged photo or any other location content on one device and it is automatically synced across all of the user’s devices. Using an intermittently connected device? No problem! Mapsafe’s intelligent synchronization let’s your users create, read, update and delete in offline mode and have the changes made next time the device is online. Want to share a location with friends? Mapsafe makes it easy. Want to capture user feedback and edits? We have that base covered too. Mapsafe uses the Hybrid layer to keep all of the changes in sync across a multitude of devices, screens and apps.

SmartGPS sports a number of very cool features that are enabled by Mapsafe:

SmartGPS is part of an ecosystem of apps, websites and devices that all interact with each other. A Magellan user planning a trip can research the best hotels on their tablet from the comfort of their sofa and quickly save the places they find to their Wishlist on the Magellan “Via” web portal. Powered by Mapsafe, their Wishlist is automatically synced with their SmartGPS. Throw away the pen and paper!

The Magellan Active group have taken their product even further with the help of Mapsafe. The Magellan Active website and developer API, let users store their runs, walks, cycles and associated GPS trace, heart rate, cadence and other fitness data in a Mapsafe powered cloud from where they can grant access to third party apps and services to access the data. For example, you could let a snowboarding website access your snowboarding data, let a marathon coaching services access your runs and let your personal trainer have access to the whole lot.

Cross Platform SDKs: A Developer’s Best Friend

The third new product we’re announcing today is a completely reworked cross platform SDK that provides a comprehensive set of tools for developers building location aware applications. To scratch the surface, here are a few of the features:
- Bitmap map tile handling
- Vector map rendering
- Hybrid and Mapsafe integration
- Sophisticated map matching
- Fast on device search
- Fast on device routing
- Turn by Turn Navigation with spoken route guidance

We built all of this in a portable C/C++ core and have native APIs for iOS (Objective-C), Android (Java and NDK) and Windows (C++) devices. Where you need to access data directly from a web service, we have HTTP APIs that are all accessible from the popular Leaflet HTML5 maps API.

From Here On

Whether you are a large OEM or new startup building On-Dash or In-Dash navigation, Fitness and Outdoors devices, a website planning your new maps portal, a logistics company planning your new truck and fleet solution, or an app developer building the next Foursquare, the kind of innovation you’ve seen from us over the last 4 years is only a taste of things to come. We’re can’t wait to build the future with you. If you share our excitement, get in touch. Leave a comment, drop us an email. We’d love to talk and we’d love even more to do business with you.

February 25th, 2013 - Posted by Nick Black in api, customers, for developers, for OEMs

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